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27 February 2019

White Walls – why?


My strongest recollection of white walls anywhere is still vivid today.

Like other people remember where they were when President J.F. Kennedy was assassinated, the death of Princess Diana, the 9/11 terrorist attacks, and the release of the final book Harry Potter and the Deathly Hallows, so too I remember my first memory of vivid white walls.

It was November 1985. The sun was shining brightly through the office glass windows in the interior design studio where I would commence my first interior design job. Christine Pearson Interior Design in Paddington Street, Paddington.
Christine told me she didn’t just like white, she loved white. The whiter the better and Christine had gone to the extra trouble of creating her own extremely white paint.

Unfortunately Christene Pearson died unexpectantly more than 10 years ago. Christene will probably be smiling to hear her business name, address and contact details have been resurrected in Google along with photos of her work in images, though another section titled “images for death of Christene Pearson Interior Designer,” seems a bit of a worry.

In present day Australia white walls are everywhere.
Looking at magazines, television programmes, newspapers, real estate advertisements white is the predominant colour.
Readers will know Dulux paints alone have over 650 different hues of white paint. Of course there are favourite white colours and these are available on tap at Bunnings.

People assume it must be still fashionable, trendy, in, or other words attempting to describe a must have, must do, condition when they are seeing the majority of internal walls being painted white.

Perhaps reality is different though. Perhaps there are other forces at work projecting false impressions and misleading people to paint their internal walls white.

I tend to think so. Most construction of residential dwellings in Sydney, units and houses, has been by property construction developers.

In the main most walls and ceilings in these new developments are whites. It has become easy and more economic for developers to just paint all the internals of these dwellings all white. Most developers have found selecting different colours for internal walls and rooms has led to slower sales. Prospective purchasers are given blank canvasses and can change the wall cover after their purchase of the property.

The selection of white walls in most new units and residences is then functionary to achieve faster sales. Property developers are merely providing the blank canvas from which purchasers can then design.

Of course some people do prefer white painted rooms and there are benefits.

In the main though, people are viewing the use of white paint for most new units and houses as a trend, or the stylish colour to use, and not as the blank canvas property developers choose.

White walls are a blank canvas used by most property developers.

They have skewed the market in colour selection.